Four reasons companies should hire a professional technical communicator: 1) the quality of the product documentation & training will result in more satisfied customers, fewer service calls, and improved brand awareness, 2) engineers, programmers, and other technology employees prefer not to be involved in the documentation process, 3) dedicated writers are more removed from the technical detail, which gives them a user-perspective, 4) professional writers have the training and experience, which saves time, money, and burden on other resources.