Location reporting to: North Carolina Office (open to remote)

Duration: 6 months (with extension potential)

POSITION DESCRIPTION

The Principal Marketing Communications Manager is responsible for developing global brands through the creation of differentiated positioning, creative concepts, messaging frameworks, and materials. As a strategic collaborator, this role guides internal creative teams and agency partners to develop tailored, meaningful content and campaigns to support new product launches and key initiatives.

Having an eye for creative detail, a passion for storytelling, and a track record of innovative thinking, this role partners with creative teams to deliver insights-driven content making an emotional connection with customers.

Reporting to the Director, Global Integrated Marketing, this highly collaborative and strategic role serves as a thought partner to the Patient Monitoring global marketing team. As a subject matter expert, the Principal Marketing Communications Manager considers the customer journey and develops content to drive behavior change at key touchpoints.

Top 3 things the manager is looking for: 

  1. Strong marketing communication background with expertise in developing omni-channel content
  2. Strong knowledge of WorkFront (or similar creative project management system) and Veeva (or similar regulated approval system)
  3. Experience as the brand expert, serving as the brand approver for materials

A Day in the Life

Responsibilities may include the following and other duties may be assigned.

  • Plans, creates, and produces marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives.
  • Produces informational material for the sales force and for communications media to reach maximum number of customers and prospects.
  • Evaluates and modifies promotion or advertising programs.
  • Prepares and/or approves all technical and artistic phases of the finished promotional material.
  • Consults with company management, product managers, sales department, and advertising agencies to develop and implement promotional plans and recommend sales philosophy, approach, and media.
  • Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
  • Leverages insights to strengthen programs and build new strategies.
  • May purchase promotional materials including, but not limited to, displays/signage/pre-packs, promotional printing, coupons, premiums, art, and photography.
  • May perform, coordinate, or oversee activities such as layout, sales kit preparation, display arrangement, internet promotions and sales outline writing.
  • May choose agency and source of placement.

Required Knowledge and Experience

  • Bachelors degree
  • Minimum of 7 years marketing communications or agency experience
  • Knowledge of WorkFront or similar creative project management system
  • Knowledge of Veeva or similar regulated approval system
  • Experience planning omni-channel content
  • Experience as the brand expert, serving as the brand approver for materials

Preferred Knowledge and Experience

  • Experience marketing to healthcare providers
  • Experience developing customer journey maps
  • Ability to rapidly adapt to changes in priorities and persevere through ambiguity
  • Ability to partner with and influence stakeholders across the matrix
  • Strong communication, project management, and attention to detail
  • Proactive with a bias for action
  • Solid listening skills
  • Strong editorial skills